Where Faie Began. Our Story.

More than a routine — a connection to hair care legacy and generational care.

Faie is named in honor of my great-grandmother, Fay—a cosmetologist whose love for hair care became the foundation of everything we do.

She passed that knowledge down by caring for my grandmother and my mother. While the passion for styling skipped my grandmother, the care never did. My mother carried it forward, learning to care for her own hair, her mother’s hair, and mine.

Some of my earliest memories are of sitting in my Dear’s kitchen—Fay’s kitchen—watching and feeling that care firsthand. My grandmother did my hair for Easter Sundays, bless her heart. Styling may not have been her gift, but the love behind every press of that comb absolutely was. Those moments stayed with me.

Over time, that same passion grew in me. I had the opportunity to care for the hair of my great-grandmother, my grandmother, and my mother—continuing a cycle that started generations before me.

My journey into formulation began in that same kitchen, using what we had—eggs, avocados, and intention. It was the beginning of my search for hair care that truly delivers results.

As I built my career and opened my own salon, I saw a consistent need—people didn’t just need products, they needed guidance. A simple, effective way to stay consistent with their hair care.

Faie by Dear’s Kitchen was created to meet that need.

To bring together generations of knowledge, professional experience, and real results—into a system that makes care feel simple, intentional, and reliable.

Because for us, hair care has always been more than a routine.

It’s care.
It’s connection.
It’s home.

Our Mission

At Faie Hair Care, our mission is to bring professional-grade hair care into everyday routines — formulas that nourish from root to tip, restore what’s been lost, and elevate the way you experience your hair every single day. Every product is:

• 🌿 Plant-powered — harnessing the best of nature to strengthen and revitalize
• ✅ Sulfate-free — gentle cleansing that preserves your hair’s natural moisture
• ✅ Paraben-free — no harsh preservatives, just clean, thoughtful formulation

The Faie Professional Community

Faie Hair Care was built with the professional community in mind. We partner with salons, stylists, and hair care professionals who share our commitment to excellence — offering professional pricing, early access to new product releases, educational support, and access to the Faie Method retail system.

Whether you’re behind the chair or building your own brand, we’d love to grow alongside you.

Ready to Experience the Faie Difference?

Explore our full collection of professional hair care products — or join our growing community of Faie Professional Partners.